Indigenous Worx has been working with the Lheidli T’enneh (LTN) to activate their plans to build a world class interpretive centre and to provide opportunities for cultural engagement in their Ancient Forest. Relying on the LTN tourism master plan we helped developed as their playbook, Indigenous Worx was invited to work closely with Elders, knowledge keepers, artists, entrepreneurs and community leaders to draw-up specific plans. Our new Full Circle online Indigenous entrepreneurship program trained, coached and continues to support a Lheidli T’enneh family who are making big plans to deliver cultural tours in the Ancient Forest. New cultural brand standards are providing the community and tourism partners with clear access to marketing assets, rules and protocols, which will increase the strength, quality and speed-to-market of tourism programs. The new marketing assets also helped LTN break new ground in preserving their Dakelh story-telling traditions while meeting the popular formats of the digital age.
Image: Lheidli T'enneh First Nation